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  • January 24th, 2013

    It was the dynamic arrow pointing to an exciting future that convinced ac&e this was the right image for an organisation leading the way in innovation.

    The company which until now, you will have known as Applied Computing & Engineering, is streamlining its communications to enable its US, European and Asian subsidiaries to more easily communicate with customers and partners around the world under the simple title ‘ac&e’.

    Equally important was the decision to create a brand identity that captured in a simple graphic way the ambition and vision that the business has for its clients, as well as its ground-breaking approach.  The triangular symbol represents the three key aspects to the business: design simulation, manufacturing simulation and industry leading high performance computing capabilities.

    These are exciting times for ac&e as it continues to provide cutting edge solutions to clients such as Nissan, Lockheed Martin and Spirit Aerosystems, along with Formula 1, a growing number of large utilities companies and SMEs.

    Yash Khandhia, director of ac&e is hugely enthusiastic about the new image:

    “The new brand identity is a logical progression for the company which celebrates 25 years this year.  In that time we have always sought to push the boundaries of innovation to bring time- and cost-saving solutions to clients around the world. We believe this represents another exciting chapter for ac&e and its customers.”

    ac&e will be rolling out the brand across all its communications, beginning with its new look website at

    To leave us your comments on the new brand visit our twitter page.

    For further information please contact:


    Vanguard House
    Sci-Tech Daresbury
    WA4 4AB

    Tel: +44 (0)1925 606400